Job Description

Role Summary

The role involves assisting in the management and optimization of pay-per-click (PPC) advertising campaigns. Key responsibilities include conducting keyword research, creating compelling ad copies, managing bids, and analyzing campaign performance. The individual will collaborate with the paid search team to drive traffic, conversions, and ROI through various search engines.

Key Responsibilities (Responsibilities & expectations include, but are not limited to:)

• Keyword Research: Conduct in-depth research to identify high-performing keywords and phrases, refining campaign strategies for enhanced search visibility.
• Ad Copy Creation: Craft engaging and persuasive ad copies that resonate with the target audience, driving higher click-through rates and improved quality scores.
• Bid Management: Monitor and adjust bidding strategies to optimize budget allocation, ensuring efficient spend and competitive ad placement.
• Performance Analysis: Regularly analyze campaign data to evaluate KPIs, identify trends, and provide actionable insights for continuous improvement.
• Collaboration: Work closely with the digital marketing team to coordinate efforts, align strategies, and drive increased website traffic, boost conversion rates, and enhance overall ROI across multiple search engines.

Core Skills (Hard & Soft Skills include, but are not limited to:)

• Adaptive Learning: Willingness to stay updated with industry trends, algorithm changes, and best practices in search engine advertising.
• Attention to Detail: Meticulousness in note-taking, asking questions, and in-platform adjustments.
• Collaboration: Effective teamwork and communication skills to work closely with the digital marketing team and coordinate efforts for a unified approach.
• Time Management: Ability to manage multiple tasks and campaigns efficiently, meeting deadlines and goals.

KPIs (Include, but are not limited to:)

• Certification: Complete certificates, including Google Measurement, Google Search, Google Display, Google Video, Google Shopping, and Meta Blueprint 100-101, to measure ongoing professional development.
• Client Engagement: Tracked participation in client calls, noting improvements in skills such as active listening, note-taking, and contributing positively to client interactions.
• Technical Proficiency: Assessed proficiency in technical skills through periodic evaluations, emphasizing the ability to implement these skills effectively in client campaigns.
• BP Training Completion: Monitor the progress in completing BP Training courses, demonstrating a commitment to continuous learning and development.
• 90-Day Checklist: Evaluate the completion of a 90-day checklist to assess the timely onboarding and initiation of account management, emphasizing efficiency and thoroughness.

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